How Creative Is AI?

Copyright, creativity, and AI

Jon Ippolito

Professor of New Media
Director, Digital Curation graduate program
The University of Maine
LearnWithAI.org

๐Ÿฆ/๐Ÿงต @jonippolito ๐Ÿ˜ @jonippolito@digipres.club ๐Ÿฆ‹ @jonippolito.bsky.social ๐Ÿ”— https://www.linkedin.com/in/jonippolito

Can AI-generated work be copyrighted?

Requirements of the fair use defense

Factor
In AI's favor
Against AI
Is it transformative?
Factual or creative?
Amount used
Market impact

How fair use applies to AI

Factor
In AI's favor
Against AI
Is it transformative?
๐Ÿ‘ Usually
Factual or creative?
๐Ÿ‘Ž Often creative
Amount used
๐Ÿ‘Ž Entire Internet!
Market impact
๐Ÿ‘Ž Dilutes market

Varying norms of sharing by medium

Norms for copying art styles

ai_artist_greg_rutkowsky
ai_artist_greg_rutkowsky
disney_nbc_sue_midjourney_copyright
disney_nbc_sue_midjourney_copyright

Adding an artist's name to a prompt

ai_better_prompt_with_artists_name_sd
ai_better_prompt_with_artists_name_sd

Norms for copying writing styles

creativity_index_ai_v_human
creativity_index_ai_v_human

Is the fair use bar different for AI?

  1. ๐ŸŽ™๏ธ Got to Give it up by Marvin Gaye
  2. ๐ŸŽ™๏ธ Blurred Lines by Robin Thicke ft. T.I. & Pharrell
  3. ๐Ÿฑ Grumpy Cat v. Grenade
  4. ๐Ÿ’ƒ Charli D'Amelio, Renegade
  5. ๐Ÿ’ƒ Jalaiah Harmon, Renegade

๐Ÿค– "If training on copyrighted content isn't fair use, the AI race is over." — Open AI CEO Sam Altman, 2025.

๐Ÿ’ฐ The bar for fair use is influenced by money

Can AI be creative?

open_ai_microsoft_sparks_synergetics_india
open_ai_microsoft_sparks_synergetics_india
bender_emily_stochastic_parrot
bender_emily_stochastic_parrot

Generative AI creates by averaging

ang_berkeley_rect_37_xvga
Angelo Ippolito, Berkeley #37, collage
legrady_george_ai_collages_from_photos
George Legrady, AI-generated collages
ai_vector_space_linear_average_1080
ai_vector_space_linear_average_1080
ai_vector_space_3d_average_1080
ai_vector_space_3d_average_1080
ai_vector_space_king_queen_analogy_1080
ai_vector_space_king_queen_analogy_1080
ai_vector_space_king_donut_analogy_1080
GPT-4 demo
ai_greek_statue_dance

Creativity v. trust

ai_replace_designers_handshake_meme
ai_replace_designers_handshake_meme

Sample demos of GPT-4

Write a Lesson Plan
Generate Multiple Choice Questions
Edit prose according to a standard
Act as a Socratic Tutor
Debug Code (Simple Syntax)
Debug Code (Simple Logic)
Conduct a Mock Interview
Analyze Reports and Visualize Data
separate_peace_learning_quote
separate_peace_learning_quote
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